8/19/2023 0 Comments Oscars 2010 best picture montageThere are a lot of unknowns about the specifics of the expansion, including whether there will be minimum of showtimes and screens. “I think it’s fair to say that nearly any film that doesn’t meet these parameters never stood a chance in a best picture race anyway.”īerger added: “Hopefully the result of this isn’t more robust and more costly campaigning that only serves to further divide merit based results from campaign based results.” “It’s important to consider that qualifying is merely a first step in a long process that involves robust and costly campaigning,” said Dan Berger, the president of the independent film company Oscilloscope. Even non-traditional Oscar “underdogs” like “ Drive My Car ” and “ RRR ” had substantial theatrical runs. Apple’s best picture winner “CODA” played in about 40 theaters. Much like the diversity requirements that went into effect this year, few could think of recent best picture players that wouldn’t have met this threshold. Some of the bigger indie stalwarts are even scheduling major studio films, leaving fewer times and screens available for true independents. Independent theaters and those willing to play independent films have become rarer and the competition is fierce for those screens in the major markets. The new rule may weed out the possibility of a grassroots campaign on behalf of a very small film, however. Its most recent best picture nominee, “All Quiet on the Western Front,” played in hundreds of theaters. All of Netflix’s nominees since “Roma” have met the requirement. theaters - New York's Paris Theater and Los Angeles' American Cinematheque - but they’ve also historically given theatrical runs to their awards hopefuls. Netflix has had a bigger theatrical footprint lately too. Amazon is already planning to release 12 to 15 movies theatrically every year, as they've already done with Ben Affleck's “Air.” Apple is also set to spend $1 billion a year on movies that will land in cinemas before streaming, including Ridley Scott's “Napoleon.” Michael O’Leary, the President and CEO of the National Association of Theater Owners, applauded the “important initiative." In a statement, O'Leary said it "affirms that theatrical exhibition is the keystone of the industry.”įor traditional studios, from the big ones like Warner Bros., Universal and Disney, to the smaller players, like A24 and Neon, behind recent best picture winners “ Everything Everywhere All At Once ” and “Parasite,” it likely affects very little.įor streaming services, it could be a case-by-case adjustment depending on the company but not a hurdle. The film academy’s leaders also say the decision was born out of many conversations with industry partners and that they feel that this “evolution benefits film artists and movie lovers alike.”īut some in the industry questioned what it really changes, who it benefits and who it might hurt. It’s part gesture to theaters still struggling from the pandemic, partly for audiences in markets outside of New York and Los Angeles who don’t always get theatrical access to best picture contenders, and partly a statement to deep pocketed streaming services that theaters remain paramount for Hollywood’s top prize. “It is our hope that this expanded theatrical footprint will increase the visibility of films worldwide and encourage audiences to experience our art form in a theatrical setting,” Academy CEO Bill Kramer and Academy President Janet Yang said in a statement. Additionally, there's several other new rules about when the movies must play in theaters. On top of the current one week “qualifying run” in one of six U.S cities - New York, Los Angeles, Chicago, Atlanta, San Francisco or Miami - best picture contenders would now must also now play for an additional seven days in 10 of the top 50 U.S. The changes, announced by the Academy of Motion Picture Arts and Sciences this week, come after three years of adjusted release standards due to the pandemic. Starting with the 97th Academy Awards in 2025, best picture hopefuls will have to spend more time in theaters to qualify for film's top prize. The theatrical requirements for movies vying for the Oscars top prize are getting a little tougher.
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